Humor
That Sells.
Connect before you convince. Learn how to use humor and memes to get past the scroll, lower people's guard, and become the expert they remember.
People are busy, stressed, and tired of being sold to. A laugh gets you in the door. No comedy experience required.
Get Instant AccessRespected for what you know. Liked for who you are.
You post. They scroll.
Nobody stops.
That's all you get.Most marketing wastes it.
Under two seconds: the average time a mobile user spent on a piece of content in Facebook’s 2016 research.
Connect before
you convince.
A laugh does what a sales pitch can't: it lowers their guard and makes you easy to remember.
- 01
Humor is emotional
A laugh creates a feeling, and feelings are what people remember.
- 02
Humor is a stress break
Your audience is busy and stressed. Research links laughter to lower stress and the brain’s reward system, so a laugh feels like relief, not another pitch.
- 03
Humor is memorable
People remember what made them laugh, and the person who made them laugh.
Get past the scroll.
Get remembered.
- 01
Why people buy from a person before a brand
- 02
The 4 ingredients of funny: shared truth, surprise, misdirection, exaggeration
- 03
Make a scroll‑stopping meme in 2 minutes or less
- 04
Use memes in your follow‑up so prospects actually reply
- 05
Become the memorable expert people refer
The Humor That Sells Workbook
Follow along and build your own scroll-stoppers as you watch. Inside:
- Humor ingredients and strategies
- The key marketing stats
- Creating trust online
Where are your
posts landing?
- 01
Qualified Ghost
Your posts get scrolled past faster than a terms‑and‑conditions page.
They think: “Never saw it.” - 02
Vanilla Expert
Polished, professional, and pitching from the first line. They see it coming, and their guard goes up.
They think: “Just another sales pitch.” - 03
Specialist
You make them laugh first, so by the time you have something to offer, they're already listening.
They think: “The one I'd refer.”
People don't mind an interruption
if it's entertaining.
Get Instant Access
The full session,
start to finish.
Recorded live with Stonehaven Mortgage in 2026. Half frameworks, half live application. Build your scroll-stoppers as the room does.
- 60 minutes
- Video + workbook
- Any device
Real rooms. Real audiences.
2020. An empty dealership. Then a chamber contact posted a picture of their brand-new car, and they never called me first.
During the Illinois lockdowns, we could only sell by appointment, so I had to get creative. That moment, and one ad about "protecting yourself from mayhem," changed how I market for good.
Read the full storyShow less
I was in sales. This guy would always "pick my brain" at networking events, tie up a lot of my time, and never commit to an appointment. Then I saw the photo of his new car. I was extremely upset.
Around the same time, an ad about "protecting yourself from mayhem" showed up in my newsfeed. That's when it clicked: comedic advertising works.
So I started making memes. Every one showed something bad happening to someone, with the same caption:
"How it feels when you buy a car without calling me first."
That one message landed. People started remembering me as "the meme guy," and the message stuck. At networking events, people I'd met once would walk up and tell me how much they loved what I was posting.
Enough people asked about my creative marketing that in 2022 I gave my first talk on it. That talk eventually became the H.E.A.T. Method: Humor, Education, Add-Value, Trust.
Meet Alan Stern.
Alan spent 13+ years selling cars at Chevrolet and Lexus, where he became the dealership's go-to Corvette guy. “Just give it to Alan.” During the 2020 lockdowns his car memes made him “the meme guy,” and that led to his first talk in 2022.
Since then he's led 100+ live, laptops-open workshops for sales pros, entrepreneurs, and small-business owners.
I didn't suddenly become a better salesperson. I became the right salesperson for a specific situation.
Get Instant AccessYour team knows their stuff.
Does anyone remember them?
Alan brings Humor That Sells to your team live, with laptops open and workbooks in hand, and everyone leaves with memes they can post that day.
A great fit for brokerages, sales teams, and lenders or title companies hosting events for Realtors.
Book Alan for Your TeamWhere Alan's been booked.
“His natural talent and quick wit shine through all he does. His simple, easy-to-implement steps will allow you to market like no one else.”
“His training focused on using social media in a way that blends business with personality—integrating work, humor, family, and everyday life to show people who you truly are…”
“He's so entertaining and knowledgeable about how to make our business stand out on social media. He offered easy to follow, actionable steps to take, nothing too complicated or overwhelming.”
“I've been blown away hearing his presentation at multiple keynote speaking engagements. He owns the stage with presence and charm.”
“Alan is such a great speaker, I attended three of his presentations, his classes are always packed with valuable information, and my team really enjoyed them.”
Before you hit play.
How long is it?
One hour. Watch it in one sitting or in pieces, on your phone or laptop.
Do I have to be funny?
No. You'll learn 4 simple ingredients: shared truth, surprise, misdirection, and exaggeration. The memes do the heavy lifting.
What tools do I need?
Two: Imgflip.com for memes, and ChatGPT to help write the message. Both have free versions and run in your browser.
Who is this for?
Salespeople, small business owners, entrepreneurs, coaches, consultants, and speakers who want their marketing noticed.
Be the one
they remember.
Get the full 60-minute workshop and workbook, and start creating content that makes people laugh first and listen next.
- The full 60-minute workshop recording
- The Humor That Sells workbook
- Watch anytime, on any device