Humor
That Sells.
How to turn memes into advertisements and follow-ups that connect before they convince.
People are tired of being sold to by companies. Show up as a person and give them a reason to laugh. It's personal branding, not comedy, so no comedy experience required.
Get Instant AccessRespected for what you know. Liked for who you are.
We're more connected,
yet more disconnected than ever.
Most marketing is impersonal.It comes from a company, not a person.
Companies market with logic. People buy with emotion. And you get under two seconds to make them feel something (Facebook, 2016).
Connect before
you convince.
Before the need, there is a preference. Familiarity and a good feeling shape who gets the call. A laugh does what a sales pitch can't: it lowers their guard and makes you easy to remember.
- 01
Humor is emotional
A laugh creates a feeling, and feelings are what people remember.
- 02
Humor is a stress break
Your audience is busy and stressed. Research links laughter to lower stress and the brain’s reward system, so a laugh feels like relief, not another pitch.
- 03
Humor is memorable
People remember what made them laugh, and the person who made them laugh.
Turn a meme into an ad
or a follow-up that connects.
- 01
Why people buy from the person before they buy from the brand
- 02
The 4 ingredients of funny: shared truth, surprise, misdirection, exaggeration
- 03
Turn a meme into an advertisement in 2 minutes or less
- 04
Use memes in your follow‑up so prospects actually reply
- 05
Become the memorable expert people refer
The Humor That Sells Workbook
Follow along and build your own scroll-stoppers as you watch. Inside:
- Humor ingredients and strategies
- The key marketing stats
- Creating trust online
People don't mind an interruption
if it's entertaining.
Get Instant Access
The full session,
start to finish.
Recorded live with Stonehaven Mortgage in 2026. Half frameworks, half live application, including the live Imgflip template you’ll use on the spot. Build your memes as the room does.
- 60 minutes
- Video + workbook
- Any device
Real rooms. Real audiences.
A guy from my networking events always said, “Whenever I'm ready, you're the one I'm buying a car from.” Then I saw a photo of his new car. He bought it somewhere else.
The next thing in my feed was an insurance ad about protecting yourself from mayhem. That's where the memes started.
Read the full storyShow less
He loved to pick my brain about cars, but he never booked an appointment. And it happened at a time when I really needed an opportunity, so when I saw that photo, I was upset.
Around the same time, I'd bought the Closer Memes course on using memes for advertising. So I started making memes about the bad things that happen when you buy a car without calling me first, all with the same caption:
“How it feels when you buy a car without calling me first.”
It landed because 87% of Americans disliked something about buying a car at a dealership (Harris Poll, 2016). People shared the memes. They were passing along my business card, just in a cool way.
People I'd met months earlier were excited to talk to me at events. Others introduced me to new people and told them to follow me. I became “the meme guy.”
The memes didn't sell the car. They warmed people up.
Meet Alan Stern.
Reframe the Ordinary
Alan Stern is a speaker, DJ, and the founder of Persona Marketing. After a humiliating start in car sales, he became the go-to Corvette guy and a top producer at Chevrolet, then rebuilt his reputation at Lexus as “the meme guy,” eventually working by appointment only.
Since 2022 he has led 100+ live, laptops-open workshops that help salespeople and business owners stand out in a world where everyone is using AI.
I didn't become a better salesperson. I became the right salesperson for a specific situation.
Get Instant AccessYour team sounds like the company.
Help them sound like people.
Alan brings Humor That Sells to your team live, with laptops open and workbooks in hand, and everyone leaves with memes they can post that day.
A great fit for brokerages, sales teams, associations, chambers, and lenders or title companies hosting events for Realtors.
Book Alan for Your TeamWhere Alan's been booked.
“His natural talent and quick wit shine through all he does. His simple, easy-to-implement steps will allow you to market like no one else.”
“His training focused on using social media in a way that blends business with personality—integrating work, humor, family, and everyday life to show people who you truly are…”
“He's so entertaining and knowledgeable about how to make our business stand out on social media. He offered easy to follow, actionable steps to take, nothing too complicated or overwhelming.”
“I've been blown away hearing his presentation at multiple keynote speaking engagements. He owns the stage with presence and charm.”
“Alan is such a great speaker, I attended three of his presentations, his classes are always packed with valuable information, and my team really enjoyed them.”
Quick questions. Straight answers.
Do I have to be funny?
No. You don't have to be a comedian or a marketer. You'll learn 4 simple ingredients: shared truth, surprise, misdirection, and exaggeration. The memes do the heavy lifting.
What tools do I need?
Two: Imgflip.com for memes, and ChatGPT to help write the message. Both have free versions and run in your browser.
How do I get access?
Right after checkout, you'll get an email with your login. Watch the recording and download the workbook from there.
Can my whole team go through it?
Alan can teach it live for your group, with laptops open and workbooks in hand. Tap “Book Alan for Your Team” above.
Marketing isn't about closing a sale. It's about opening a relationship.
When they need someone, you’re the one they already prefer. Get the full 60-minute workshop and workbook, and become the memorable expert people refer.
- The full 60-minute workshop recording
- The Humor That Sells workbook
- Watch anytime, on any device